Methodology

Our Research Methodologies

Blending science and sensitivity to decode the Indian electorate.

Quantitative Research

We use large-scale surveys, polls, and statistical sampling methods to gather measurable data on public opinion and voting behavior.

  • Random and stratified sampling
  • Questionnaire-based polling
  • Data modelling and regression analysis
  • Pre- and post-election surveys

Qualitative Research

To understand the why behind the numbers, we engage in deep, conversational research that uncovers emotions, motivations, and hidden narratives.

  • Focus group discussions
  • In-depth interviews (IDIs)
  • Ethnographic observations
  • Open-ended response coding

Mixed-Method Approach

By combining quantitative rigor with qualitative depth, we ensure a comprehensive understanding of voter behaviour.

  • Polls + Personal Narratives
  • Statistical trends + Grassroots sentiments
  • Online and on-ground data

Digital & Social Listening

We monitor and analyse public discourse from digital platforms to detect trends, influencers, and emerging voter sentiments in real time

  • Hashtag analysis
  • Sentiment tracking
  • Meme culture & youth engagement

Field Research & Local Connect

With researchers and field agents across regions, we conduct boots-on-ground data collection that captures hyper-local variations.

  • Rural, urban & semi-urban stratification
  • Multi-language field surveys
  • Cultural sensitivity in data collection

Ethical Standards & Data Privacy

We follow strict research ethics and data protection protocols:

  • Informed consent
  • Confidentiality assurance
  • No data manipulation or bias
  • Transparent reporting

OUR RESEARCH PROCESS

AA step-by-step approach to accurate and actionable insights

At Insight Grid , we follow a structured and expert-led research process to ensure precision, reliability, and meaningful interpretation of public sentiment. Here’s how we do it:

Step 1
Questionnaire Development
Designing sharp, relevant, and unbiased questions tailored to your research goals.
Step 2
Research Framework & Methodology
Defining the sampling strategy, tools, and techniques to ensure scientifically sound research.
Step 3
Pilot Testing
Testing the questionnaire on a sample group to identify gaps, biases, or technical issues.
Step 4
Refinement & Finalization
Fine-tuning the questionnaire based on pilot feedback for clarity and effectiveness.
Step 5
Training & Planning
Equipping field teams with thorough training and organizing region-specific research logistics.
Step 6
On-Ground Fieldwork
Collecting real-time data through face-to-face interviews, telephonic surveys, or digital tools.
Step 7
Data Quality Checks
Rigorous review and verification of data for accuracy and consistency.
Step 8
Data Tabulation
Systematically organizing responses for ease of analysis and interpretation.
Step 9
In-depth Analysis
Filtering and analyzing data to extract patterns, trends, and key insights.
Step 10
Insightful Report Writing
Translating findings into a comprehensive report with clear visuals and strategic recommendations.
Step 11
Final Report Delivery
Submitting a well-documented report tailored to your objectives and ready for impact.

“ We don’t just collect data – we understand people. Every insight we published is backed by method, care and context .”