What we Do

What We Do

Turning data into democratic understanding.

  • Electoral Behaviour Analysis

    We study voting patterns, preferences, and turnout across regions, communities, and demographics to decode what drives voter choices in India.

  • Opinion Polling & Surveys

    Using both quantitative (polls, structured questionnaires) and qualitative (interviews, focus groups) methods, we capture public mood before, during, and after elections.

  • Public Sentiment Mapping

    We analyse emotions, attitudes, and discourse across platforms — from grassroots conversations to digital trends — to understand the evolving voice of the people.

  • Issue-Based Research

    Our studies go beyond elections to explore public perception on critical issues like economy, governance, environment, youth concerns, and social justice.

  • Data Visualization & Reporting

    We transform complex research findings into accessible charts, infographics, briefs, and dashboards — making data simple, insightful, and actionable.

Strategic Campaign Support

Turning insights into impactful campaigns.

At Insight Grid , we don’t just stop at research—we go a step further by helping translate data into dynamic political strategies. Our campaign support is designed to bridge the gap between public sentiment and political messaging.

We assist leaders and parties in:

✅ Crafting targeted campaign narratives rooted in voter psychology.

✅ Designing data-driven outreach strategies tailored to specific constituencies.

✅ Managing on-ground mobilization plans that align with regional insights.

✅ Building digital engagement strategies using analytics to amplify public connect.

✅ Advising on real-time course correction based on ongoing feedback and mood shifts.

From booth-level micro-campaigns to state-wide narrative building, our role is to ensure every insight translates into electoral impact.

Our Experience in Electoral Research

Blending data with depth, voice with vision

At Insight Grid , we bring a rich and wide-ranging experience in conducting electoral research that’s both quantitative and qualitative in nature. We specialize in hybrid research models—merging numbers with narratives to capture the real pulse of the electorate.

Over time, we’ve developed and refined research frameworks across key areas such as:

✅ Opinion Polling

Measuring public sentiment ahead of elections with precision.

✅ Exit Polls

Delivering real-time insights on voting patterns and trends post-polling.

✅ Segmentation & Profiling

Mapping voter clusters based on socio-political behaviour, interests, and regional nuances.

✅ Opposition Research

Strategically analysing competitor strengths, narratives, and blind spots.

✅ Voter Satisfaction Surveys

Understanding governance perceptions, performance ratings, and issue-based approval.

✅ Constituency & Category Mapping

Geo-tagging voter segments to inform micro-campaigns.

✅ Need-Gap Analysis

Identifying unmet expectations of citizens that influence voting behaviour.

✅ Individual Tracking for Politicians

Personalized tracking systems for leaders to align with public pulse over time.

We leverage this layered expertise to deliver actionable, grounded, and politically relevant insights—from booth-level trends to national narratives.