Insight Grid is a political and social research organization more than 18 years of tracking Political and election trends. It was established in 2014 with a simple aim: to help politician and political party build more resilient reputations through stronger relationships with the people who matter most to them. We have built a reputation based on our unfailingly accurate data and products like our Election Insight Grid research, our extensive Single Source survey, and our innovative political and election research tools like the Reactor.
Our clients are amongst the biggest and best politician across states in India. Our first step is to listen. That’s the only way to gain a clear understanding of our clients research needs. We want to know the business and political issues they face, their ambitions for the research and the organizational issues we need to consider to ensure insights translate into action. This approach ensures that our thinking is clearly aligned to their management win strategy, political positioning and communication goals.
GOAL: To bridge the gap between public opinion and policy
“ We aim to convert voters voices and perceptions into actionable insights that influence political strategies, media narratives and public policies.”
Ankita Shukla- Chief Operating Officer
Ankit Shukla - Vice President
This isn’t just about winning elections—it’s about creating a future where every citizen feels heard, valued, and represented. I’m here to bring voices from every corner to the centre stage of policy-making.
Our journey is grounded in transparency, community connection, and a deep sense of accountability. We believe change starts from the ground up, and that’s why we work hand-in-hand with people at the grassroots.
Election Insight Grid is not just an organization—it's a movement. A movement fueled by integrity, informed decisions, and a relentless commitment to people-first governance.
“We use a hybrid approach combining quantitative data — such as opinion polls and voting trends — with qualitative insights gathered through interviews, focus groups, and ground reports. This allows us to uncover both the measurable patterns and the human stories behind them.”
Together, they offer a 360° view of public opinion.
At Insight Grid , our work is grounded in principles that ensure every insight is meaningful, reliable, and respectful of the people behind the data.
We build and maintain the trust of citizens, institutions, and partners by ensuring accuracy, honesty, and accountability in every stage of our research.
We uphold the highest ethical standards — never distorting facts, manipulating data, or compromising on truth. Integrity is the foundation of our credibility.
Our research is independent, non-partisan, and evidence-based. We let the data speak — without bias, agenda, or external influence.
We believe every voice matters. Our surveys reach across geography, gender, caste, age, language, and ideology to ensure true representation of India’s diverse electorate.
We collect, use, and share data responsibly — protecting respondent privacy, securing informed consent, and adhering to transparent methodologies at all times
A small section about founder or team lead.